How ProfitBuilder started their logo design journey
ConsumerPredators.com is a non-profit company providing free resources to empower and protect consumers... online venues for consumers to learn about bad products, ingredients and company practices, expose them and learn how to fight back against them.
We will discuss on our site and social venues product safety issues, alerts and recalls... and equip consumers with information, tools and resources to protect their rights.
Our goal is to protect consumers and help them get quality, value and service when purchasing... and expose unfair practices of companies in the marketplace.
Our tag line is "empowering and protecting consumers".
Our company culture is all about advocacy... making a positive difference in the lives of the everyday man, woman and family. Protecting their safety and their hard earned money.
Tell us a bit about who you are and the people you reach
Our target markets are men and women ages 35 – 60, primarily with children.
They will want to buy products that are safe, reliable and at a fair price... from companies that provide good service and are environmentally friendly.
We will be positioned as a trusted advisor and champion for value, safety and their rights.
The spectrum of product and services they buy will include all consumer goods, e.g. foods, cars, credit cards and appliances.
The Consumer Predators logo should translate well for the web – including social media, letterhead and business cards.
We are currently preparing to launch our website in the next 30 days and need a logo that can represent who we are.
CP logo should represent an empowering connection between the important and timely information we provide... and the confidence and protection it delivers.
It should include our tag line of “empowering and protecting consumers”
Logo should demonstrate a powerful presence of authority and warning
We strive to influence decision making at point of purchase.
- Consider red and black on white background
- Image should represent warning... yet without striking fear
- No clip art
- No street sign images