This is a logo for a concept about relationships. All relationships are "Powered by LUCK" because they are built on (1) Listening, (2) Understanding what is being said, (3) Connecting with each other in relevant ways, and (4) Knowing our results so we can continuously improve.
People who are Powered by LUCK tend to live longer, healthier, happier lives.
Companies who are Powered by LUCK tend to be more profitable and enjoy longer-lasting relationships with customers and employees.
I consult on helping people and businesses to become more Powered by LUCK. I've been using the very simple attached logo. I would like to upgrade the logo to use a symbol (possibly inside or nearby the same shape). The ideal design will: (1) preserve some of the components of the existing logo, (2) work well as a sticker, patch, tattoo or digital, (3) work well both in color and black and white.
I love creative new ideas. In general designs will fall into one of 4 categories: (1) Use LUCK imagery, such as a 4-leaf clover, (2) Use people imagery to show people, relationships, hearts, etc, (3) Use other related imagery that speaks of automation, technology, digital, people, LUCK, etc, (4) combine multiple items from above, or (5) use abstract imagery that may just present an attractive and memorable logo.
Thanks for all of your ideas!