- Logo stands alone. No brand name. No slogan
- Logo shall be colored but shall also be effective in black and white. The logo is also likely to be embossed on the custom made jars and lids.
- Logo must be extremely simple. It may however derive from a more complex initial drawing which will be cleared out during discussions.
- Logo must appeal to affluent, trendy and health-conscious segment.
- Logo shall give an idea of Polynesian islands (coconut palms, sun, lagoon, outrigger canoe…)
- An idea is to refer to Samoan tattoos (examples can be found on the Facebook page of the Manumea Art Studio).
Fruit Pacifique is growing. All the visuals which can be found on Fruit Pacifique’s Facebook page will be replaced by new, simpler, clearer materials. Also, if the Facebook page can be useful to understand the setting, it is also showing what we don’t want anymore!
Fruit Pacifique produces fruit spreads from raw ingredients (no additives or processed ingredients) mostly for the western luxury market. The jams and spreads are excellent but it is understood that more than food, customers are buying a piece of unspoiled paradise, a dream of a swim in the lagoon. Fruit Pacifique’s customers are affluent, trendy and health-conscious. They are pioneers whom are venturing to buy from an unknown brand an unknown flavor. Our customers must see in purchasing our spread a gratification for their long search for unique food products and be satisfied to also have a social impact in a developing country.
An added bonus would be for the logo to connote what Fruit Pacifique really is. Fruit Pacifique is a successful philanthropic project based in a rural village. It also provides to villagers employment (whom have no chance ever to find work at the far away capital), and cash from the sale of organic fruits from their plantations.
To understand the setting, you need to imagine lush tropical nature, clear sand and black volcanic cliffs, sun, heat and torrential rains, gardens neatly groomed and roadsides decorated with flowers, and to hear in a constant background birds and the roaring reef protecting the lagoon from huge Pacific swell. Most houses have no walls at all. People live with a communal mindset. Walking in the village you’ll always see beautiful youth and kind elders and have the impression everybody lives in happiness. Enter the production center and you’ll hear young ladies laugh most of their workday.
Another added bonus would be a link to Samoan arts which is ubiquitous in the form of tattoos (very different from other Polynesian cultures) and fabric hand prints.
This text is only aiming to give clues, but really feel free to distance your creativity from it.
Good luck and thank you for helping us find our new image.