We need a catchy app name and logo to represent our new iPhone app directory that captures not only medical and health services, but also social and community programs and services (e.g., physical activity programs, counseling, peer support, transportation, etc.) relevant to individuals living with one or more chronic conditions. Since the primary target audience is Family Physicians the app is functional in a clinical setting where a physician may need to search for a particular health or social service quickly while meeting with a patient. Our second and third target audiences are allied healthcare professionals and patients/caregivers, respectively. App users can browse services and programs in the directory by category, medical specialty and target population. The location of the service/program is also provided by Google map.
The app will be released for iPhone and will also have a website version. As such, we need a design that can be used for the App store and as the App Icon/Logo, which will also appear on the web-based version of the directory. We would also like the designer to come up with a simple, catchy name that conveys to users what the app does and who it is for, and this name should be incorporated in the logo design.
For the logo we prefer a "Web 2.0" modern, minimalist design. Our key colours are Blue, White, Black and Green, which capture the colours of the two partner organizations leading this initiative: the North Shore Division of Family Practice and Vancouver Coastal Health (logos of these organizations and their colour design specifics are attached). As for design specifics, we are intentionally leaving it open enough for the designer(s) to come up with a compelling design.