We are a wine store and wine bar in Seattle and we make Frose (or wine slushies) in our bar. We are looking to create a packaged product that would come in a freezable bag, like a larger Capri Sun stand up bag. At home, you put the bag in the freezer and later, put it into the blender and whip up your rose slushy.
Pink Fairy's target audience is primarily women, but the design and look should not be something that a man would feel embarrassed to put into his shopping cart. We want to borrow from Absinthe green fairy imagery, fonts etc. But simplify it to a single image of a fairy and our slushy in wine glass with straw. So make it apparent that we are connecting to absinthe imagery, but in a modern contemporary way. And our target is women, but it cant put off men. Men have to be comfortable buying it. It's definitely NOT a female only product. Our fairy should not be a scary, silly or drunken fairy. She is cool, sexy, aspirational and powerful.
"Pink Fairy" is the band name, but the word "Frose" with an accent mark (look up accent type online) should be Incorporated into the logo in some way.
Pink Fairy is a high-end premium product, so the design needs to support that. See below for other brands we should be associated with in terms of quality and brand perception.