This will be the logo for a wellness center that is owned by a physician. The center could also be considered a medical spa or anti-aging clinic. Some of the procedures include: medically supervised weight loss, Botox treatments for wrinkles, counseling, non-insured medical procedures, hormone replacement therapy and laser hair removal.
Typical audience is women from 35-55, and anyone who is overweight (66% of the population).
Since the practice is owned by a physician, the logo should give the feeling of comfort and safety. The practice has a view of a large lake and trees, maybe you can incorporate that “feel.” Logo should not be too “medical,” but offer a balance between “medical” and “spa.” Not interested in a "new age" look, needs to be be on the contemporary side (not too traditional, or out there).
Logo should be clean and NOT too glamorous or feminine (the weight loss aspect applies to both men & women).
The logo will be used on large building signs, business cards, company web site, stationary, letterheads, marketing and promotional materials.
Created entirely in vector art (vector and layered)
Create logo in color (CMYK) over a transparent background (PNG), and reverse color.
Black and white version as well (dark version over white, and white version over black)
We need high-res PNG files AND the original source files for each version listed above (e.g. .ai or .psd) including
fonts (need to be able to change the words in the future).
Please do not use any stock images or clip art in the logo.
Fonts should be clean and easy to read at any size.
We must retain all rights.