Friendly Photo Zone
We're a friendly online community for photographers of all skill levels, providing services that help photographers improve their skills and gain a new appreciation for photography. We offer our members an online gallery, a forum to communicate with each other, a critique section to get honest and constructive feedback on posted images, and many other things. We're currently experiencing lots of growth and would like to update our services and our public image, starting with a new logo.
Our target audience includes any and all photographers who are looking to take their photography to the next level. From raw beginners with their first point-and-shoot camera to seasoned professionals with expensive high-end camera systems. Our community is not brand-specific, although our members are more likely to own DSLR or film SLR cameras. We have many experienced photographers as members who act as mentors to beginners who ask for guidance.
We're looking for a new logo that accurately showcases our community's focus in a simple way. Most photographers are passionate about their gear, so incorporating an image or diagram of something that's camera-related would be great. For example, the aperture blades of a lens, or an exposure meter scale. While we do cater to film photographers, most of our members use digital cameras, so more modern depictions of the above would be preferable.
Our community is named Friendly Photo Zone, but it's often referred to as FPZ for short. Keeping this in mind, it would be great if those 3 letters could be clearly featured as part of the logo. It would also be great if the logo could be easily used both with just the letters "FPZ" or the words "Friendly Photo Zone", depending on where we use the logo.
Our web site resides at http://www.friendlyphotozone.com and the logo should integrate well with its colour scheme. Our current logo is attached to this brief. It's not very good, it was thrown together at the last second when we realized we needed a logo.
Finally, since we're promoting "friendliness" as part of our brand, it would be great if this could somehow be portrayed in the logo.
Please note, we want to avoid implying anything brand-specific.
Other than that, the sky's the limit! Feel free to be as creative as you need to be.