We've been in business since 2000, providing custom photo cards. Our customers send us 1-4 pictures, select a template, choose a font and submit their text for their special occasion. We put all those elements together for them, send a proof and work with them to tweak it until it is exactly as they want it. Photo retouching is included (teeth whitening, red-eye removal, etc.) Once the proof is approved, we print the cards on our state of the art photo printer and send them and very heavy, high-quality, "classy" mailing envelopes that are custom-made. The envelopes are a crisp white color with vertical lines.
Our business is completely online.
Our target audience is in the US, approx. 25-65 years old, has disposable income, wants to set themselves apart from generic paper announcements/invitations. They want to celebrate or announce their special event with a flourish! These special events include: holiday greetings, birth/adoption announcements, retirement, elopements and weddings as well as christenings and save-the-date cards.
I want CLEAN, SIMPLE, ELEGANT and, yes, CLASSY. My current logo is basically just my website address. I am open to suggestions! I am in the process of giving my website a facelift and will be changing the look/feel and colors. I want to get away from the pink and blue. I'm tentatively thinking white/silver or white/gray--but again, I'm open to suggestion.
I want to use the logo on my website, business cards, product brochure, etc. I would also like to use it for stickers to be used in packaging my product for clients (to place on the tissue paper covering their pictures/envelopes). I'm thinking just the "C" and the "A" intertwined elegantly. This will probably have to be a modified version of the logo.
The new logo needs to be clear, readable and should probably include the website address in some fashion.
My current tagline is " Beautiful, custom retouched photo cards for all your special occasions" (on the brochure) and "Photo cards for all your special occasions" (part of the current logo).
Attached is my current logo...Have fun!