To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Paragraph I sent to my team when team voted on the #PJSTRONG name:
Strength of this team - I think I have mentioned that my leadership style is one building on people's strengths. Each of you brings different experiences, view points, personalities to the team giving this team strengths in so many areas. We are going to need this strength to transform the way HCPs treat MS. I have already seen the strong bond that this team is forming and I know it will continue to further build as we leverage our strengths.
# - Having a teenager - it really is all about the hashtag - we can use it on the Google + page OCRE + whenever we post this further branding this strong team.
Strong is a word associated with fighters. Both Philadelphia and New Jersey are know for fights. Rocky being one of the well known symbols of Philadelphia. Atlantic City was known for hosting some of the greatest boxing fights(remember Tyson vs Spinks- albeit a quick fight). We can tie boxing glove or muscle into our symbol/logo.
Strong - most importantly as some of you had mentioned, the patients fighting MS everyday inspire me with the strength they demonstrate as they stand strong against this disease. We will stand strong and unite with them and help them win this battle.