Yaso Therapeutics (http://www.yasotherapeutics.com) is a NIH-funded pharmaceutical startup that is looking for a new logo that would appeal to investors as well as women between the ages of 18-45 years old. Please view our current logo at our web site. Yaso is in women’s reproductive health and develops products that protect women from sexually transmitted diseases, and unintended pregnancy. The logo should look professional, and trustworthy since it is a healthcare product company, like Johnson & Johnson.
1) Green lotus leaves symbolized enlightenment, smart decisions, and nourishing (non-irritating) ingredients. We sought to differentiate ourselves from the weak, silly or playful logos adopted by other women's products companies. We deliberately did not use abstract images of happy women dancing, etc. We thought the lotus flower would play well in global markets, including Asia and Europe, and could be interpreted as “hands” that are supporting or caring for women.
2) The red flame symbolized enlightenment and knowledge to help women make better decisions about their reproductive health. Yaso intends to offer education along with its drug products. Knowledge gives empowerment. Yaso’s products give empowerment.
3) The colors might be too strong, not sophisticated enough, and many pharma companies adopt more of a blue hue, with a less prominent “bug” (symbol).
4) The “bug” of the leaves/flame is too large compared to the “Yaso” name, and the font used isn’t anything special.
New concept guidelines:
1) Retain the basic “bug” (concept), but suggest a color or shape change that would put Yaso more in with the “cooler” hue family as other pharma companies. You can change the size and shape of the "flame" and "leaves." Some bright color might be suggested for accent (such as GSK’s, Abbott’s, and Novartis’s use of a bit of orange) but it should not overwhelm the “cooler” logo hue.
2) The “bug” should be one component, and the company name “Yaso Therapeutics” should be alongside, like the examples we circled. You might suggest other placements, but the overall concept is to have the “bug” not overwhelm the company name. There is no motto.
3) The new logo should suggest clean, elegant sophistication of a large, global pharma company. It should not look like a logo done on “Fiverr.”
4) The new logo will set the color key for a new web site design, which will probably also use some complementary blue, and font. All images will key off this logo and harmonize.
5) If someone asks, “what does your logo stand for?” we should be able to relate it to “smart products that protect women.” Or, knowledge, enlightenment, support, and empowerment. It should not be silly, cartoonish, or playful.
We have included an attachment showing other pharmaceutical company logos that we have circled, that illustrate our concept.
We need final files for use on our web site, PowerPoint and print. That would include vector art, JPEG, PNG and PDF.