Personal Physicians Health Care Logo

Personal Physicians Health Care - Access to Excellence

While advances in medical science and technology have created a new generation of diagnostic and treatment alternatives which have revolutionized health care, there is universal agreement that something key has been lost – the human and personal touch. With doctors seeing thousands of patients and with low common denominators of service, many people feel estranged from the high quality care and attention they need and desire. Personal Physicians HealthCare offers a unique solution focused on quality and care.

We're targeting individuals - mostly 40+ in a wealthy suburb of Boston who can afford quality, personalized health care.

Must say "Personal Physicians Health Care"
"Access to Excellence" as the tagline.

Looking to update an existing logo without completely redesigning it. Should use SERIF fonts.

Existing logo:
http://www.personalphysicians.net/

Contemporary logo with possibly a graphical or iconic element. Nothing too cartoonish. Must be serious and sophisticated and be pretty similar to the existing logo.

Currently, the existing brand uses a medium blue. The HEX code is 007AC3. Would love to get a JPEG and Vector/EPS/AI file in the end.