The idea is simple. You are communicating and incentivizing yourself. You are, essentially, programming yourself. You are using, among other things, your own voice to do this. Literally the system will help you to record your own voice and then play it back to you at the right time.
Honestly, I cannot even think of a way to communicate this concept without really cheesy mirror graphics, so I will leave that up to you. But here are a couple of basic principles that it might be nice to pull from.
The system will be very open. Eventually it will be released as Open Source software. Each user will have the option to allow researchers to study their data, and this will be encouraged. Open code, open data where appropriate.
The site is supposed to be a tool for people to change. But people very often want to change things about themselves that they do not like. Part of the mirror concept is that you have to face what you do not like about yourself. You have to face your unmentionables. That is why we will obviously support those who want to have their incentive programs private.
Also, the system will often only be effective if a person can be honest with themselves. If you are willing to lie to yourself, it breaks the system.
Openness, Honesty, Change and of course, Privacy if you need it.
These are the core concepts of Voice in the Mirror, and I want a logo that shows it.