I'm Chris Brogan, publisher at http://chrisbrogan.com . I'm starting a travel blog with many video reviews of products and experiences dedicated mostly for the business traveler. Besides that? I'm an author and run a new media marketing agency. This project is personal and not related to my other company.
Tell us a bit about who you are and the people you reach
Business and leisure travelers, but mostly business travelers. I'm looking at the George Clooney in Up in the Air types as my main audience.
I'm looking for the logo to work in color as well as black on white. My original thought was something like a silhouette of a man dashing along pulling a carry-on bag behind him, in a cartoony kind of "motion" way. That was my first thought because it's "Man on the Go." You can definitely be creative, but again, I'd like it to work as both a color graphic (palette is somewhat flexible but the site is looking like it'll be manilla/cream for whitespace, warm brick red for headers and borders, and chocolate for highlights and a 3rd color). This logo will be used primarily on the website's header, and/or in some advertisements online. I might some day want it on a business card, but we'll see. The project is new. : )