Tell us a bit about who you are and the people you reach
We are branded around ski patrol....that's snow skiing! The profession is full of rad powder snow slaying badasses. We want something 'simple' to become 'recognizable' as the Patrol Shack brand. We have four coffees in our coffee line, a series of ski related beers, and other ski patrol related items. We have other logos we just don't like....we don't want something busy.....just something really cool like the crisp mountain air on a great powder day.
What industry do you think your business is most related to?