The Giving Finch is a start up company that will initially sell handmade papercraft items such as greeting cards, gift wrap, tags, and embellishments. Most of these items are purchased by customers and then given as gifts - the designer's/owner's last name is Finch hence "The Giving Finch" name.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Organization name enveloped by a pictorial element or shape.
gray with an accent color - mustard yellow/green, or aqua blue, or purply/wine