1) Pictorial Logo: Simple Lines. Bubbly. Curved. Sexy. SIMPLE Not too much going on.
2) No 3D Effects, Bevel, or any other Photoshop effects.
3) Absolutely NO Stock Logos or Abstract Shapes!
4) Examples of Name ("PaleoDream") and Claim ("Rediscover Bliss") incorporated or positioned next to the logo.
5) NO ice cream cones: paleo people do not eat ice cream cones, and it is not soft serve, wither.
6) Final deliverable is a fully resizable vector graphic.
Logo Theme Ideas:
Wooly Mammoth (not too comic-ish, simple!)
Fluffy like good icecream ( http://images.wikia.com/logopedia/i…o_1998.svg as inspiration? )
Anything that signals the Hunter-Gatherer Paleolithic Era, and/or the fluffyness of good icecream hand-made by experts. Wild and over-the-top. Possibly 1950s Pop Art color-scheme inspired.
Target Audience: Fun-Loving, very Health-Conscious, Geeky. Quirky. Designers, engineers, techies, early adopters, but very outdoor and action sports loving. In their mid-20s to 40s.