Palato Gelato - NEW LOGO DESIGN

New local business, Palato Gelato requires a logo designed for their business. This logo will need to be
used in a variety of applications such as signage, stationery, packaging and ad specialties. The logo will
need to be both practical and eye-catching. The logo will need to summarize the unique business offering
of Palato Gelato and be memorable.

Palato Gelato

Tagline:
Ideas are greatly appreciated.

Desired Color Scheme:
Avoid pastel colours. Bold colours only.

Desired Style:
Bold, gourmet food. Stylish, chic - Childish designs should be avoided at all cost.

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)

PALATO: An Italian word referring to the capacity to judge merits of food or wine. Also refers to an artist’s palette or a range of colours.

Brief Summary: New local business, Palato Gelato requires a logo designed for their business. This logo will need to be used in a variety of applications such as signage, stationery, packaging and ad specialties. The logo will need to be both practical and eye-catching. The logo will need to summarize the unique business offering of Palato Gelato and be memorable.

Business Description: The business operates at the high-end of the retail gelato industry and offers its products for sale in a stylish setting with a very authentic, gourmet and premium look / feel. The business will be producing and selling these frozen desserts at a fresh food market centre which is basically, a wholesale warehouse centre for foods that is open to the public to allow people to “shop like a chefâ€.

Target Market: Palato Gelato’s target market is people with a high disposable income and people who are lovers of gourmet food whom want to purchase fresh and unusual food every few days. Palato Gelato will be selling to the general public and also to restaurants. Primarily, the market is women and anyone that holds regular dinner parties, etc and need an exceptional desert offering for their guests.

Products Description: The business will offer several varieties of premium Italian gelato. The products are essentially premium or gourmet frozen desserts. The logo should be adaptable to encompass other foods that may be produced and sold at a later date by the company.

Logo Style: The logo should exude quality and richness. Childish designs should be avoided. The logo, while conveying the idea of quality gelato, should also have some Italian inspiration for added credibility. This doesn’t necessarily mean having a red, white and green flag or colours.

Business Tagline: The business tagline is unknown or not decided on as yet. Ideas are greatly appreciated.

Colour Scheme: Colour scheme is not decided upon at this stage, however we are trying to avoid colours such as pastels or anything that will make the business appear as if it is for children. The logo that will be chosen will need to be made available in several different versions, so be as creative as you like.