Our logo brief was pretty difficult. ndok came up with a lot of interesting and creative ideas and consistently improved with feedback. When we found a design we liked, ndok provided many nice small variations to choose from. We are very happy with the end result!
How pairproject started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are research organization studying preschoolers and their parents. PAIR stands for Preschooler's Adjustment and Intergenerational Risk. This research examines how family exposure to adversity impacts very young children's health and well-being over time.
What industry do you think your business is most related to?
Purples: Imagination, spirituality, royalty and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our color preference is lavender (light purple), with a contrast color of dark purple. Please do NOT include fruit or food in the logo, or people's hands. We are attempting to study adversity and coping among kids and families. We want the design to appeal to a large range of community groups focusing on family services.