Our audience will be professional and amateur outdoor adventurers.
The professional explorer/adventurer makes up 2% of the population and will be reached through existing markets such as trade publications for Diving, Cycling, Hiking, Climbing, Caving, Mountaineering, etc.
The amateur adventure category is comprised of 25% of the population who have the desire to put together their own outdoor adventure. They see themselves as a part time explorer willing to try new things but have been limited in their trips by a lack of funding.
The mission of GlobeHike is to recognize and promote both professional and amateur expeditions and provide them with a means for funding, while encouraging an audience to follow their favorite GlobeHike by going to our website and tracking the progress through interactive video streaming, photo's, blogs, and chat.
A GlobeHike can be a solo expedition to the north pole, a group road bike trip to Italy, a family scuba dive trip to remote Pacific islands, an athlete traveling to a sports camp, scientific research of endangered species in Papua New Guinea, as well as trips that benefit charity foundations through the efforts of the person promoting a GlobeHike.
Our audience is made up of two types of users, person (s) that do the adventuring (GlobeHiker) and those that are "fans" of a GlobeHike.