-Update- Due to the overwhelming amount of abstract "SI" designs that just are not that good, we ask that you do not submit that unless it is so amazingly different we would just have to see it to believe it. Overall, we are looking for a classic design that is timeless. If that incorporates a bit of artwork great. If that means that it just is simple and clean great.
We have always operated with a very traditional logo. My goal is to drop the logo name down to just "Schneider Insurance" and add some sort of "mark" to go with the words. I imagine the mark/symbol would be able to stand on its own without the words Schneider Insurance (on a shirt/hat or marketing materials). We are looking for a clean, modern look. We would prefer the Mark to not just be a play off of the S and I. Over 60 years we have developed a reputation of being "advisers", offering "guidance" and "direction". We are also located on the gulf coast which could be used in some manor of theme.
As far as color. We've historically used blues, I selected red to mainly to signify that we are open to knew color schemes. I think a splash of color might make the logo pop.
Another idea was to have a graphic playing off of one of the letters in "Schneider" since the name is so long. I've attached a sample design a friend drew up with a lighthouse. We ultimately decided not to go that route. But I was hoping it would help you think out side the box of just "S" and "I".
Just as a background. The agency was founded in 1959 with a commercial insurance focus. Our agency is a quality-first outfit, not a lowest-price outfit. So we want something that shows professionalism. No Cartoons.
Please see the current logo - We do not want the "Times New Roman" traditional insurance logo anymore.