Completed contest

Orthodontic Practice Logo

Nick Duncan needed a new logo design and created a contest on 99designs.

A winner was selected from 260 designs submitted by 78 freelance designers.

260
entries
78
designers
1
winner

One of the designers who made it happen

Winner - nina indira
Thanks for being so creative and responding to everything we requested so quickly! I hope to work wth you again in the future!
- Rob45271

How Nick Duncan started their logo design journey

Company name

Straight Smiles Australia

Overview

I am helping with the marketing of a group of orthodontic practices which was recently acquired. The practices used to be independent practices which we are rebranding as Straight Smiles Australia.

Tell us a bit about who you are and the people you reach

The target audience for orthodontists is segmented and includes teenagers and their parents (who make the buying decision), young adults (especially females) and even some middle age adults. The majority of orthodontic patients are aged 40 or younger, therefore the design should be modern, fresh, fun and clean looking

Requirements

We need a logo which is modern, simple, fun and clean looking. Please keep in mind that the logo will be used at a variety of locations, which will need location specific logos, letterhead and marketing materials to use in their local community. For this reason, the 'Straight Smiles' part of the logo should be the creative part, with the location being interchangeable. So, for example, we want a logo design for the corporate website which will be 'Straight Smiles Australia'. But we should easily be able to change the word 'Australia' to 'Caroline Springs' which is one of our locations.

Here is the URL of our sister company:

http://straightsmilecentre.com.au/

We obviously want a fresh design and look, but this page should give you an idea of where we want to end up

Custom package

$386

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