We like a strong conceptual graphic, where text is integrated into the design.
Please do not make Tofu larger than Ordinary. We don’t want the emphasis is on Tofu as we may sell other soy products in the future.
‘平淡’ - the Chinese translation, and core essence of our brand, refers to a ‘thoughtful plainness’. Plain and ordinary in this context is not dullness, but rather a reference to the rich memories, feelings, and thoughts found in the everyday and expressed in plain language. In the same way, the expression of tofu is plain - in its texture, ingredients, and appearance. However, its flavor, process, and history is rich with tradition and meaning.
Our tofu pudding is made using traditional Chinese methods and without any artificial additives or preservatives. It is simple, satisfyingly refreshing, and not overly sweet. Perhaps the idea of ‘thoughtful plainness’ can influence the design of the logo.
(If you know Chinese, it might be interesting, but not necessary, to have the Chinese translation '平淡豆品' incorporated into the logo)