another project done on time and with great communication. well done!
How TRajSingh started their logo design journey
We are a strategy consulting firm, founded in 2007. We're small but very well connected. We specialize in innovation and work with countries and companies around the world.
Our focus is to provide hard analytics (facts and figures backed up by hard data, and sprinkled with creative ideas of how our clients can reach and even surpass their goals).
Our team is small but very international, covering north America, Europe and Asia. Our backgrounds are diverse, academia, business and multilateral organizations like the UN and the World Bank.
Our philosophy is simple, the best possible work, with respect for all and at the highest level of integrity.
Tell us a bit about who you are and the people you reach
Our clients are countries - ministries of IT, communication and education looking to benchmark their performance and find ways of improving themselves through Innovation, especially in the Information Technology and Communications space.
Likewise large multinationals who want to be more innovative and encourage their staff to be more creative, entrepreneurial and risk-seeking.
We need a logo we can use on our letterhead, brochures and business cards. It should be simple, clear and base around the "D&L" part of our name ("Partners" can be in there too). It has to be elegant, timeless and discreet, nothing that shouts too loudly. In terms of colors we have been using some deep greens for the typeface for the company name, but we're open to any suggestion that falls within the requirements as above. We'd probably prefer something with one or two colors rather than a lot of colors.
Anything that speaks to innovation would be welcome too, and something that has multiple layers to it would be fun (eg the FedEx logo that has a little arrow inside the letters).