Completed contest

Online Wine Shop

Sindlewood needed a new logo design and created a contest on 99designs.

A winner was selected from 153 designs submitted by 43 freelance designers.

153
entries
43
designers
1
winner

How Sindlewood started their logo design journey

Company name

i B u y W i n e O n l i n e

Overview

We are a new husband/wife wine shop that operates entirely online. We sell primarily high-end wine, $250 - $3000 per bottle. We focus on high-end customer service and providing the best quality wine in the industry. We are in the process of creating a website now, as the current website is merely a placeholder. There may be future design involved on the website.

Tell us a bit about who you are and the people you reach

The target audience for the high-end wine market is primarily affluent males (for whatever reason, we are finding that women don't typically spend this kind of money on wine). As a metaphor, our target market loves BMW's.

The target audience has disposable income and they are typically very busy. They are direct and to-the-point. They like the finer things in life. They appreciate subtlety. They value power, intelligence, dominance, and sophistication.

Requirements

Company Name: i B u y W i n e O n l i n e (You are free to decide Caps or non-caps, etc.)

The company focuses on:
-Quality and customer service...making the buying process simple, fast, and transparent.

The emotions that should be evoked through the logo are:
1) Satisfaction (in making the right purchase)
2) Confidence (that they bought from the right company)
3) Elegance / Class: Like the customer, this company and branding should be "in a class of its own" (I know it sounds silly, but emotions aren't rational). BMW-type emotions come to mind.
4) Power/Wealth/Dominance

-We are looking for clean, crisp, and subtle attributes. Not "In-your-face" or "hey look at me".
-We are not going for cartooney or cute.
-Please no clipart or stock images.

Trying to avoid the typical purple motif. Some examples of designs I like are http://www.vinfolio.com and http://www.jjbuckley.com.

Need an AI and PSD version of the file upon winning the bid.

Thanks to all. I'm really looking forward to this.

Custom package

$556

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