The site is great for geographically dispersed groups such as larger families (e.g. the addition of grandchildren, in-laws) that have settled in different areas and may not be heading to the mall all at once. Although the design must be acceptable to all ages, from grandchildren to grandparents, we initially will market to, and build our customer base on two specific groups:
1) students who have moved away from home, and
2) young parents who are geographically separated from grandparents.
We see our adopters as tech-savvy consumers with a specific need for our platform. We need a logo and design elements that speak to them.
Although our name makes reference to the Christmas song, we DO NOT want further references to Christmas on the site. No Santa Claus, no ‘naughty or nice,’ no winter theme. Again, we hope that the design is acceptable to all faiths and creeds.
Designs that reference other non-Christmas aspects of the name are acceptable, e.g. the accuracy implied by checking something twice, a list or wish list.