We would like to have the logo / icon to represent trust, experience, partnership, success, approachability, security, personal 1-to-1 relationships between small businesses and accountants.
CountingWorks should be inviting and a place you would be willing to recommend to a friend who needs an accountant.
Our service is primarily a WEBSITE, so please be sure to include at least one version of your logo design with an icon to the left of the words, to make it conducive to having the logo in the upper left corner of the website.
"CountingWorks" should be all one word, all on one line. If you choose to make one of the words more bold than the other (this is optional), we prefer to have "Counting" more bold than "Works."
We have uploaded the comps for the home page layout which we are pretty happy with. The logo is just a placeholder now, but not thrilled with it.
We like the simplicity and symbolism of the heal.com logo as one example of a mark that communicates what they do with their brand personality.
Some designers have captured aspects of our name, our product and/or our customers within the icon, which sometimes works well. However, including too many aspects into the icon might make the design too busy and you'd have the icon working too hard to accomplish all of that. Probably better to be simple and clean with the icon, but still convey one or two aspects of our product and/or customers.
Some designers have also been able to make it work well to capture both the "C" and the "W" in the icon, so that's also good (but optional) if you have a concept that does this and/or in combination with an aspect of our product.
The logo should be unique, readable, clean, not too busy, sophisticated, slightly modern (but not too modern). We are open to more warm and friendly designs and colors, but many designers are choosing the more reliable and more conservative designs and colors.
Some designers have also included arrows, gears, clouds (as in "cloud accounting"), charts and people into the icon -- again, some have made these work well, but again, usually have to choose one or two of these symbols to make the icon clean and readable/understandable, while also unique.
Ultimately our service is about using technology to connect PEOPLE: small business owners who come to CountingWorks to find accountants they can trust.
We make connections between 5-star accounting "superheroes" that save the day for small business owners who would otherwise drown in a sea of nasty numbers.
So perhaps try at one concept with an icon that includes a person, people, interactions, connections, relationships, etc.
Thanks for your interest and we look forward to your designs!