Tell us a bit about who you are and the people you reach
We deliver fresh, cold-pressed juices straight to your door with a focus on office buildings (note: the delivery is not for juice cleanses but for regular juices). Our products range from simple single-fruit juices to fruit and green vegetable blends.
Our target audience is the working professional in high-density office complexes who is conscious about what s/he consumes but is too busy to walk over to a juice shop, and would prefer to have his / her juice delivered. Our target buyer would have enough disposable income to be able to afford a premium juice product and be sufficiently discerning to appreciate the quality and freshness of a cold-pressed juice.
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Should be gender and age neutral. Should be able to appeal to the 35-year old working father or mother of four who doesn't have time to work out but at least wants to maintain a healthy diet as well as the 22-year old who has just started working out of college and exercises everyday. Note that the common thread is that these people are health-conscious and appreciate good juices, but have busy lives and would like to have their juices delivered to them. We expect most customers will want their juices delivered to work for breakfast or as an evening snack.
Please note that we will be using clear plastic bottles for the juices and the juices will have different colors.