Olympic Sports Agency Logo Redesign

PMG Sports

We are an Olympic Sports Agency located in Raleigh, North Carolina in need of a new, more modern logo to launch with our new website. Future work is a possibility.

Some of our clients include Dara Torres, Nastia Liukin, Bruce Jenner, Mark Spitz, Greg Louganis, and Aaron Peirsol. We also represent a handful of celebrity trainers. Our company has exclusive representation of its clients-- handling everything from their media and PR requests, to one off appearances (including speeches, autograph signings, charity events, meet and greets, question and answer sessions) to their larger endorsement deals. We work with a number of different companies and coorporations-- ranging from Olympic Sponsors like AT&T and Deloitte Touche, to other companies with a vested interest in using celebrity spokespeople like Johnson and Johnson, Nike, Allstate, etc.
We also work with a larger number of smaller businesses like swim and gymnastics clubs that bring our athletes in for clinics and speeches for their kids.
Because of our relationships with larger companies and our experience within the Olympic sport movement, we also provide corporate consulting as a service. We provide each company we consult with a customized plan. While some businesses need help deciding on a celebrity spokesperson, others want to plan and implement programs using our knowledge of the marketplace.

The people we work with:
Olympic athletes and celebrity trainers
Larger corporations ranging from Olympic sponsors, sport related companies, health and fitness related companies
Mommy bloggers
Speakers Bureaus
Gymnastics and Swim teams

A handful of our clients are moms and we do a lot of work with the mommy blogger demographic.

We're looking for more of a sports feel than an Olympic feel. Something modern. The International Olympic Committee has all rights to the Olympic rings and we are unable to use them in our logo. The biggest problem we have with our current logo is that it doesn't translate well to the web. Also, we feel that it is extremely dated. Because of the multitude of people and companies we work with, we would like to be able for the PMG to be the most prevalent part of the design. From there, we would like to be able to add "Corporate Consulting," "Sports," "Trainers," etc.

We would like something that is very clean. We are in the process of launching a new website which can be found at http://test.pmgsports.com/. We feel that the logo that is currently in place there doesn't do much to help the design of the website and we would like to launch both together.

Something clean, fresh, and modern. Main focus on PMG - can incorporate "Premier Management Group" in the tagline, but again make it something easy for web and twitter, etc. Blue coloring and clean fonts prefered.