Completed contest

Old World Artist Blacksmith’s Shoppe needs a Logo & Identity

Locky.au needed a new logo design and created a contest on 99designs.

A winner was selected from 109 designs submitted by 15 freelance designers.

109
entries
15
designers
1
winner

One of the designers who made it happen

Winner - babakonda™
Alex really helped us get to a logo while we were not the perfect customer. As we went through a total rebranding there was no clear feeling of what was needed to come to a design that really fit us. Alex helped us in this process and was very patient. She really knows how to create something that is clean and simple yet playful in the correct way. We look forward to working with her on other projects as well!
- GREYT

How Locky.au started their logo design journey

Company name

"Southern Cross Blacksmithing”

Overview

The business is an online blacksmith’s supplier (ie tools etc) based in Australia for the Asia pacific region, providing trade information (forum, gallery etc), and a manufacturer of hand forged ironwork ranging from architectural elements, sculpture, furniture, gates, home wares, knifes etc. A traditional blacksmith business to “artesian blacksmith”. There is a potential that this may also evolve into a sub discipline of a bladesmithing, i.e. forging knifes, swords etc.

Tell us a bit about who you are and the people you reach

Australia for the Asia pacific region
Traditional Blacksmiths are typically viewed as mature males; this is somewhat stereotypical view as now woman and men of all ages are participating in this lost art form as an Artist Blacksmith.
Creativity, warmth, strength and incessant ironwork elements are the hallmarks of today's Artesian Blacksmith.

Requirements

There are two deliverables first is a logo comprising of the business name & artwork, then just the logo which can work in silhouette (cut out & or metal stamp). This would depend on the designs but I would image that the business name with the design would be too long for a “touchmark” (metal stamp). The deliverables would be:
1. Logo – artwork with business name
2. Logo with artwork only – artwork only for touchmark i.e. metal stamp for marking ironwork produced (graphic to function in silhouette)

Logo uses: Web site art work. “Touchmark” – logo stamp (marking ironwork produced). Signage from metal cut out i.e. Silhouette to a painted sign. Branding from clothing to novelty goods.

Artwork deliverable formats:
1. Designer, Developer & Print Specialists
2. Print Ready Formats
3. Website optimised image formats

Example of industry themes and concepts are provided below.
Blacksmith Supplies:
http://www.angele-shop.com/catalog/index.p
http://www.oldworldanvils.com
http://www.blacksmithsdepot.com

Blacksmiths Sites:
http://www.metalartistforum.com
http://www.artisansoftheanvil.com
http://www.sandersoniron.com
http://www.johnsonmetalsmithing.com
http://www.jefffettyironwork.com
http://www.dillonforge.com
http://www.stoneiron.com
http://www.lokenforge.com
http://www.thak.ca
http://www.samuelyellin.com

Custom package

$253

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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