Completed contest

This Old Grout Logo Design

Ken Sherman needed a new logo design and created a contest on 99designs.

A winner was selected from 47 designs submitted by 20 freelance designers.

47
entries
20
designers
1
winner

How Ken Sherman started their logo design journey

Company name

This Old Grout

Overview

Hello,thanks for reading.
We have been in the business of selling stone, tile and grout cleaners and sealers for 7 years.We currently serve two markets-the do-it-yourself homeowner looking to get professional results using our products and contractors that use our products in their business.

We have decided to split our product line to better target each audience separately. I am in charge of the do-it-yourself side of the product line that will be sold at thisoldgrout.com (view page for theme).

Much of the main page copy will change and be simplified on the homepage to be more SEO and targeted toward the diy market when we make the separation.

We will show 4 products for purchase with a diy video demonstration. As it’s relevant, the look of our product will also change.I have a preliminary label design to view at thisoldgrout.com/newlabel.htm I like the rich color and the sort of glossy look to it. The product label will be printed on high gloss label stock.

What we need is a new logo using the name “This Old Grout” (remove & Stone). It needs to communicate simplicity, quality and go with the look of our current site theme and preliminary product label design.It should be suitable for retail sales. The name This Old Grout implies This Old House, the remodeling television show, but for tile and grout.

We'd like to modify our existing logo, remove the words around the perimeter and simplify it a little bit to be more Diy friendly
Thanks again.

Tell us a bit about who you are and the people you reach

the average do it yourselfer homeowner walking through Ace Hardware or Home Depot that will identify with the brand "This Old Grout" in a way that communicates that the products are for restoration of tile and grout

Requirements

fit well with our current theme and design elements from our website and product label

communicate to the customer quality and authrority

help brand the name "This Old Grout"

open to creative designs

Custom package

$254

Free features

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Deliverables

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