Got the brief immediately and very impressive turn-around.
How mona.vagmo started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Caluna is a digital portal targeting mainly women 30-65 interested in how food affects health. Caluna will publish articles about people eating them selves healthier from autoimmune deseases, type 2 diabetes and losing weight. We will publish recipes, interviews with celebrities, doctors and nutrition experts about these topics. We will do it in a playful way, easy to read and easy to learn. Caluna will also have a web-shop with products relevant for the target group. In addition to the digital platforms, we will arrange travels, courses and events for the target group.
We will use social media, especially Facebook, to distribute our content. Also video. The mix will be about 40% video and 60% articles.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We might add a slogan under the logo. So keep that in mind. The name was chosen based on a nordic herb called Calluna vulgaris, it has medical abilities and nice pink and red/purple flowers. We have removed one "L" form the name, because we like it better. We will use the colors from this herb to build a color profile to be used on the website. With black, charcoal and white. This is the template we have chosen for the website; http://preview.themeforest.net/item…1477978174
Here are images of the herb, Calluna vulgaris; http://www.rolv.no/bilder/galleri/m…ll_vul.htm
We need the logo to work on the website and as a miniature in our videos. Either as a whole name or as an element recognisable.