99NONPROFITS WINNER: Pictorial, Caring & Optimistic Logo for Alliance Foundation

a Path to Prosperity

Community & Non-Profit

We are a non-profit helping to build a path to prosperity through programs focused on: 1. providing shelter; 2. food & emotional support through pet ownership & companionship; The pet aspect can help us stand out, as we believe people are more likely to donate to an organization that is helping animals. And we believe that pet ownership can help people in many ways psychologically. TARGET - potential donors would be 45-70 yrs old; - upper-middle class to wealthy; - we believe more donors would be women over men, but obviously, - we would want and accept donations from anybody;

KEY VALUE Caring; Optimism; We want to give people HOPE and SUPPORT so that they can become self-sufficient and prosper in life; STYLE elegant; simple; pictorial; DOs: - logo has to illustrate some of the three main areas of focus (food, shelter, emotional support/pets); - limited colors, one to two colors (3-maximum); - pictorial logo DON'Ts: - a random/ abstract logo, we want it to mean something; - not too much fun, as the subject of helping those less fortunate is serious, we don’t want to minimize the problems;

Every design category has flexible pricing for all budgets. Logo design starts at $299.