Our current logo is dated. We would like something more graphic, and simple and clean. It would be interesting to see some more abstract, symbolic designs.
We do more than our name implies. We are an active group—we don't just passively watch Wilderness in America, we defend it. So, a logo that could convey this rather than what our current logo conveys, would more illustrative of our work.
The logo should reproduce well in black and white. No clip art, please!
While we don't necessarily want a mountain/tree graphic, we have seen some logos that incorporate these elements in a refreshing way, so this is a possibility depending upon the execution.
We would prefer a graphic that isn't tied to one particular, recognizable landscape, although any landscape depicted has to be American. It should convey "wild." It could have a human presence.
**It could be a stylized landscape with an American animal, perhaps a wolverine, mountain goat or grizzly bear, all of which are strong symbols of the wild. We would like to avoid a wolf, elk, or deer.**
**Another idea is to use two "Ws" intertwined with a wolverine track/claw mark.**
It would be great to have a visual representation that would immediately be connected with us.