How Tracy Zeigfinger started their logo design journey
Berry Electrical Service Group, LLC
We are a woman owned business in a male driven industry. We are a small commercial electrical contracting company that was started in 1990 and has managed to keep the doors open even during the global recession, but barely. We are determined to be the last (wo)man standing. Please help us create a stand out logo for the next chapter of our business.
Tell us a bit about who you are and the people you reach
Our market is small to medium sized local general contractors that don't really notice art work or logo. Sounds boring....
I love a contemporary feel. I am not afraid of color but want to stick to 2 colors only.
'No clip art or any pictures. Edgy and bold is good in addition to clean and tailored.
Not complicated or fancy. See original logo attached. Pretty simple, eh?
Btw, I still love purple.......
No lightbulbs, lightning bolts or anything that has anything to do with electricity.
I do like a framed in look. Company name inside an architectural framing would be considered.