Nitro Crew - Wheels & Tyres
We are a family taking over from an existing tyre and wheel business in the Wynnum suburb of Brisbane Australia. Currently it is under a different name however we have decided to rebrand to bring new life and energy to the business.
We will be independent which means we will not be aligned with any particular tyre manufactures. Our customers will be provided we an extensive range of tyres giving them greater choice to fit any budget.
Being a family business we will pride ourselves on high levels of customer service. Our competitors are national franchises who churn through customers with minimal levels of after service care. We aim to build a strong trusted relationship with our customers.
Some of our customers have invested a large amount of money on their cars, they take great pride in them and purchasing good quality tyres is just as important to ensure safety and performance.
We aim to be the technical experts in all things related to wheels and tyres.
Basically any person who owns a vehicle.
Importantly these would include people who will not compromise in the safety and performance of their car. They will invest money on high quality products to protect their cars and family. Tyres are the only thing between you and the road.
Our most profitable customers will be owners of 4WD and performance cars.
We would love a new logo for Nitro Crew - Wheels & Tyres.
The main/hero name in the logo will be Nitro Crew with Wheels & Tyres written underneath as a tagline.
We'd like to come across as FRESH, MODERN & CLEAN. Not too dark or 'fast and furious' as some of our customers will be more conservative families.
We'd like to possibly use a green and/or silver.
I've attached our competitors logos as a reference on what we don't want to look like. We want to stand out from the competition with a strong brand/logo.
Some iconic device in the logo would be nice.
We will use the logo on Tshirts, shop signage, brochures, website and office stationary.
The logo will need to be supplied in all the usual requirements (full colour, a reversed version to work on black shirts and mono):