Very responsive in answering our questions and following up on requests. We're very happy with the design and the end result!
Job well done, very efficient.
How petra qn started their logo design journey
Who are you known as?
Night Hawk Bedwetting Alarm
Tell us a bit about who you are and the people you reach
Night Hawk is a bedwetting alarm for children and adolescents. It is a battery operated alarm that children clip into the pyjamas, and it send off an alarm if they wet the bed. While the alarm is for mainly children (4-12 yo) and adolescents (sometimes adults) it is usually purchased by parents so parents are the target market - however, as there is a stigma attached to bedwetting, we would like for children to have fun connection with it - so for the alarm, or logo to appeal to the children. We have an existing brand how ever we would like to make the hawk in the logo a little more 'personable' - perhaps turn it into more of a cartoon hawk - but we don't want it to look too childish either as we don't want older users or adolescents for it to feel that it is too childish.
What industry do you think your business is most related to?
Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Reds: Energy, action, passion and love.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Note: The logo attached is the old logo - we do want something new and fresh. It is important that while we want the logo to be a bit more cartoonish, perhaps with a bit more character - we do not want it to look to childish - the alarm is often recommended by medical practitioners, and therefore needs to have a mature and serious approach. I have attached a copy of the old logo - it is just a silhouette. We would like a little more detail - but as the alarm that it will be on is quite small, it can't be too detailed. we would also like to use the image independently of the wording, so it needs to be able to identify the with the product.