ClearingTheBench.com is a brand new sports magazine focused on following all major sports on a 24 hour news cycle. We provide full-coverage of sports news packaged in an entertaining and humorous way and alongside pop-culture content.
Summary of our content: Full-Coverage Sports News, Videos, Editorials, Fan Forums and Commentary, and Contests.
20-40 year old male sports fans whose primary source for sports news and information is the internet. Topics that appeal to this group: sports, fantasy sports, humor, and gambling.
Example Personas: 21 year old college student who checks espn.com daily.
32 year old father of 2 who reads sports blogs at work. 25 year old young professional male who is in several fantasy sports leagues. 42 year old who lives in his parents basement and has probably never been laid.
We're primarily looking for a new logo design that will brand ClearingTheBench.com. We would like this logo to be clean, modern, and eye-grabbing. The logo need not be too sporty, however it must appeal to our target audience.
We would also like to see supporting graphics for sub-sections of the site that contain the acronym CTB. For example, there will be a section called "CTB News" and we would like a smaller subhead logo containing the letters CTB.
In summary: 1 main logo for the entire site and 1 smaller logo containing the acronym "CTB" for use as a header for sections throughout the site.