In the past bodybuilders and fitness savvy people started to use protein powder, and through the fitness era it became mainstream and everybody started to use it because it became more available e.g. Protein bars, protein shakes and so on - people stopped buying the big jar but bought ready to drink/eat single serving.
In addition to the protein powder, the bodybuilders and fitness savvy people are also using BCAA and L-Glutamine. Today you can buy it in a jar at GNC or any other supplement store, but not as a single serving ready-to -drink.
We strongly believe BCAA and L-Glutamine will follow the same trend as protein powder.
Before you start your design work, please allow me to give you some more input for what we have in mind. Amino acids are the building blocks of protein! Support endurance, recovery and general health with amino acids. Branched Chain Amino Acids (BCAAs) refers to three amino acids: Leucine, Isoleucine, and Valine. BCAA supplementation, for people with low dietary protein intake, can promote muscle protein synthesis and increase muscle growth over time. It can also be used to prevent fatigue in novice athletes. The branched chain amino acids enhance energy, increase endurance and aid in muscle tissue recovery and repair.
There is also an other amino acid called L-Glutamine, and the most common use of this supplement is for muscle growth by athletes and bodybuilders. It is not a steroid and it is naturally occurring within our bodies. When the body is depleted of this amino acid during intense workouts, muscle wasting can occur. This can cause tiredness and slower recovery periods. Supplementation with L-Glutamine allows the recovery period to be reduced enhancing the athlete's strength program by helping to repair the muscles quicker and increase consistency.
Electrolytes are minerals found in your blood that have an electrical charge. Electrolytes play a number of important roles in your body to keep you healthy. You lose electrolytes when you sweat, and they are replaced through the fluids you drink. We will only focus on potassium, calcium and magnesium. Did you know that potassium prevents cramping, calcium regulates muscle contractions and heart rhythm and magnesium relaxes muscles...
We would like to tap into the same trend and energy that drove protein powder from bodybuilders and fitness savvy people buying it in a big jar to buying a ready-to-drink single serving for the main stream. Instead of trying to make a sports drink like Gatorade, we want to focus on offering clean and crisp water added with small amounts of BCAA, L-Glutamine and Electrolytes - served as natural or with added organic flavor (just a hint). Think SmartWater and how they added electrolytes in a cool bottle with a modern design. We are basically doing what SmartWater did, but we are adding a small amount of amino acids.
The logo will be displayed on the same type of water bottle as SmartWater and you can see through the bottle.
The products will initially be sold at gyms/ juice bars at Equinox, LA Fitness, Golds in New York and Los Angeles. The first generation customers will be the fitness savvy gym goers who understand the importance of nutrition and the added value BCAA and Glutamine gives to their training.
I hope this was somewhat helpful.