How Dr.seanogrady started their logo design journey
A healthcare thinktank and problem solver. We see patients with complex brain and movement disorders and try to understand the cause behind them so that we can enhance their health through integrative neurology. We are highly specialized within the field and work closely with other healthcare specialists.
Tell us a bit about who you are and the people you reach
We're located in Silicon Valley and looking to expand over the coming years to other forward thinking communities like San Francisco and Sun Valley. Our patients are typically financially sound and pay for service up front in cash for extended treatment programs. We are rapidly becoming a referral based practice and would like to target a market of wealthy innovators who understand and need the value we provide. Our ideal patient would be the founder of a company like IDEO (http://blog.ted.com/2007/05/ideo_founder_da.php). We are striving to educate and prehabilitate our patients so that health becomes sustainable.
We must have portability in our logo - it needs to look good on a homepage (large with wording), on a golf shirt, business card and on letterhead. It needs to be usable when we expand locations, and when our new locations target different markets (eg. location 1: movement disorders, location 2: vertigo and balance disorders, location 3: elite athletic care). We need to look professional, established and elite. We need our logo to be synonymous with our approach: thorough, streamlined, and innovative. Structure, Process, and Function are 3 key words that define how we integrate our care to achieve greater health in our patients.