yynn did a great job, in addition to providing us with the best design in the contest, he was very responsive to changes and revisions in the later stages of the contest. Thanks YYNN for all of your hard work!
Great work, creative and fast turnaround.
How BIGB4W started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Women’s Choice Pharmaceuticals owns a prenatal vitamin brand ‘Nestabs’. Within this brand, there are a number of prenatal vitamin products:
Nestabs - Kosher, Gluten Free and Vegetarian. Includes 14 essential vitamins, minerals and trace elements to adequately supplement mothers and unborn children. Nestabs is nutritionally complete and was carefully formulated using recommendations from the American College of Obstetrics and Gynecology and the Center for Disease Control. Nestabs tablets for oral administration is a light pink capsule-shaped well-tolerated film-coated tablet with a pleasant sweet flavor. Nestabs is a Kosher certified tablet, Gluten Free and Vegetarian.
Nestabs DHA - Two tablets - The first is a Prenatal Multi-Vitamin/Mineral Tablet (same tablet as Nestabs) and the second is a DHA/EPA Capsule. Nestabs DHA combination tablet-capsule for oral administration is a light pink capsule-shaped film coated tablet with a pleasant sweet flavor and a enteric coated light amber soft gel capsule omega-3 fatty acid containing both DHA and EPA.
Why DHA is included-
DHA supplementation during pregnancy and/or nursing provides benefits to both mother and child.
Supports gestation progress to full term
Improves infant psychomotor developments
Lower rates of postpartum depression
Nestabs DHA is an offering that centers around complete nutrition, the mac daddy of prenatal vitamins in terms of what it is packed with. First time moms want the best and she would want the complete formula.
Nestabs ABC - A Prenatal Multi-Vitamin/Mineral Tablet and DHA/EPA Capsule formulation specifically designed for mothers planning to breastfeed. Also ideal for the expectant mother to provide optimal nutrition for the baby beyond delivery.
The Prenatal Vitamin with the Ob/Gyn Office in Mind:
Well tolerated with optimal managed care coverage to minimize office call-backs
Developed to address an ever-changing healthcare environment
Broad patient-type appeal
Full-term expectant mother
Breast feeding mother
Nestabs One - This is a new product that WCP will be launching this summer. It will most likely be a plum colored pill. It is a new single gel cap version of Nestabs DHA (which is 2 pills). The All-In-One or Nestabs One is more about convenience - for patients that prefer a smaller, single pill to take daily. Mom’s that struggle with pills would prefer single tab. However, it comes at the expense of certain ingredients being reduced or removed altogether.
Key Product Differentiators-
Small and easy to swallow Gelcap (single pill)
Quatrefolic® - Providing 100% of the active form of folate for better absorption.
Ferrochel® - a patented form of iron offering better absorption and increased tolerability versus other common forms of Iron Supplements
Women 25 - 45
Women who are already pregnant.
Women looking to become pregnant.
Women who are breastfeeding.
Prescribing Health Care Practitioner's - Doctor’s offices / OBGYN doctor’s
Women’s Choice Pharmaceuticals has sales reps that deliver samples and information to doctor’s offices on the Nestabs products. The doctor’s offices aren’t typically brand loyal to a specific prenatal vitamin.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The assignment is to design the Nestabs One logo. The other Nestabs prenatal vitamins are listed here because the entire brand family will eventually be redesigned and it is important to keep that in mind as the designers design the first logo. It must be a design that will work well in a product family.