How Sage Pearl Co started their logo design journey
Sage Pearl is defined as “The finest example of ancient wisdom.”
Sage Pearl Co is a healthy snack and food company with brands that aim to set the highest standards in the natural and organic food industry for excellence in quality, innovation, health, and sustainability.
Company values that the brand should reflect:
- We use all natural and organic foods
- We use only biodegradable packaging and
- Our causes support environmental concerns.
Tell us a bit about who you are and the people you reach
Sage Pearl Co has a global reach and appeals to a wide range of demographic groups including parents with children, adults with active lifestyles, hippies, yogis, gourmet chefs, elderly, young and fit, etc.
Sage Peal Co products found at national and local specialty food stores, organic food markets, health and wellness studios, leading restaurants in major markets and on gourmet chef shows.
Message (Specific Visual Goal):
- Wisdom ("Tree of Life")
- Rarity or "The Finest Example" (Pearl)
- Connectedness (Circle)
- Depth (Roots)
- Colors are open to your creative input but should be earthy. As a suggestion: sage, brown, and lavender. (See Exhibit B: Color Chart in Attached Design Brief.)
- Take inspiration from logos such as Arbor, Island and Timberland. (See Exhibit A: Brand Examples in Attached Design Brief.)
- Logo should be crisp and simple with no unnecessary features.
- Must be logo (image) AND typeface, not typeface only
- Typeface should only say "Sage Pearl"
- No preference on case variations: use all lower, upper, or any combination
- Need high quality images in all major file formats including .psd
- PLEASE NOTE: This project is open to your creativity and ability to express /convey the definition of Sage Pearl- “The finest example of ancient wisdom.”