History of the brand - founding story and legacy: Small family business founded by a young, well-travelled couple in their 30s with young children. Loft house
Competitors in its segment from the brand's point of view: Boll & Branch, Brooklinen, Parachute
Key differentiators in terms of design / production / aesthetic:
Target audience: International homeowners, cosmopolitan, age 30+
Country of residence, language: US and Worldwide
Price point: Mid- to high-end
Key words: Organic Cotton Bedding, No pesticides, insecticides, herbicides and Genetically Modified Organism. Organic Cotton protects our health. Babies and children are the most vulnerable to the health risks related to pesticides.
Fairtrade & Certified Organic