LCR - Landelijk Coördinatiecentrum Reizigersadvisering (translates as: National Coordination Centre for Travellers’Advice)
We are a small but important agency that develops and distributes the national guidelines for travel health advisors in the whole country (The Netherlands). Nationally we are comparable to health agencies such as the RIVM (http://www.rivm.nl), the Gezondheidsraad (http://www.gr.nl) and the GGD (http://www.ggd.nl). Internationally we are comparable to http://www.nathnac.org, CDC and http://www.fitfortravel.scot.nhs.uk. We have to be alert for changes in health situations worldwide since they can mean an adjustment of our guidelines. We also serve as a knowledgebase for our subscribers, and they can call us whenever they have a question that the guidelines don’t answer. Our website with global guidelines for every country and a lot of complementary information is accessible for everyone with travel plans (http://www.lcr.nl).
We want to appeal to healthy people as well as people with health problems who have travel plans to places with an elevated health risk from all age groups and of every ethnic origin and nationality. Our secondary target audience are travel health professionals who look for feedback in advising aforementioned travellers.
The logo will be used on our stationary and website.
Design an up-to-date logo which is simple, stylish and not too detailed. Black&white and 1 colour is probably enough, but if you think we should use more colours that’s OK. We prefer no clip art in the logo, but realize that the logo might benefit from some very stylized clip art in it.
See http://www.lcr.nl for our present day logo. Don’t let the look of the website and logo influence your design, we want to radically change the look of the site as well!
Key points we would like the logo to have/convey:
-THE national agency/authority
-medical health (vaccinations, prevention)
Key points we would NOT like the logo to have:
-not resembling that of a travel agency, a hospital or a consumer's website
-not too many details and colours
Important: we are not sure about having the letters LCR in the logo. If you feel your design benefits from having LCR in it, e.g. for recognisability, we certainly welcome that, and it won’t be a reason to dismiss your design. It might even be a reason to pick it. In the end, we are looking for the most appealing logo, whether it has LCR in it or not.
We would like to have the logo in vector (scalable) format, CMYK (e.g. .ai) and .psd and .jpg format.