Have fun with the logo! It does not have to be a stiff corporate looking logo. Explore the shape of the gutter, the idea of a family business. There seems to be endless things you can do with water. It should ride a fine line between fun and corporate. People should feel like these brothers live in their community and are a local business. On the other hand, it needs to look professional enough to attract business owners that want to buy the franchise.
We have been in business since 1999 and have built our brand incorporating our pictures with the logo. We need to move away from having our pictures in the logo and develop a logo that stands on it's own without our faces in it. I have attached the logos we are using, but feel free to go in a totally different direction.
Here are some words that describe our organization:
Honest, Warm, Respectful, Courteous, Organized, Dependable, Influential, Engaged.
Our Purpose: To reinvent contractor service for property owners
Vision: To put a franchise in every state
The Brothers that just do gutters is the only gutter franchise
Investing in employees to ensure a positive experience
For educated property owners
In neighborhoods and communities
That take care of their properties
In an era of unpredictable weather
Please include the ® Registered Trademark with logo