Natconsumers Project Logo

NATCONSUMERS

This is a European project name. The name comes from the initials of NATural Language Energy for Promoting CONSUMER Sustainable Behaviour. The project is being funded by the European Commission and a web site will be created. But in the beginning we need a logo to "describe the basic principles" of the project and the ideas behind it..

Project NATCONSUMERS aims at transforming people's ways of living, from the old consumer/consumption society to a sustainable society with more responsible/ more energy conscious people. The strategy of the project is to raise household awareness on energy as a daily life concerns, talking about energy with natural language in an explicit and attractive way. The corporate image of the project should be emblematic of the project strategy: the website should ’talk about energy with natural language to people’ so that everybody can understand and incorporate in his/her life.

The communication target is multilevel: the EU policy aims, national energy providers and distributors (that are likely to implement the outputs of the project), and residential energy users (that will transform their ways of using energy).

I'd like to explore the following colors:

Blues (Knowledge, trust, calm and honesty.)
Light neutrals (Purity, balance and sophistication.)
Greens (Growth, harmony and success.)

Some keywords could be:
_ (talking to real) people
_ (using daily) natural language
_ (transforming) daily life patterns
_ (for a more) sustainable living
_ (increasing) consciousness
_ (reduction of) energy usage
_(reduction of) greenhouse emission