MyNBHA is to be an interactive social community for the Barrel Racing world that has a primary focus of being a buyers club, a group discount coordinator, and aggregating products, services, and opportunities related to barrel racing and barrel racing horses. It will be an extension of value for the members of the NBHA but will also serve the rest of the barrel racing world.
A little background:
NBHA National Barrel Horse Association is one of the world's largest barrel racing associations. With over 20 years in existence, with more than 23,000 members competing in countries around the world, and providing sanctioning for over 3,500 events, this association has much to offer those people active in the barrel racing community.
***Barrel Racing is an equine event where both men and women of all ages including youth, ride their horses around three barrels in a clover leaf pattern completing for the fastest times.
***Association provides all the rules, establishes guidelines, and tracks points for members.
This association is a leader and an innovator creating the "association values" such as organization and structure of events, earning and tracking points, and creation of competition rules so that everyone can participate and be competitive.
However, the association has not taken much of an initiative to be on the cutting edge of technology and consumer interactives.
Our target audience Is the Barrel Racing Community starting with those members of the NBHA. This demo is made up of women and men of all ages including the youth.
While we will have roots that tie us to the NBHA (the association), MyNBHA will need to be a stand alone, relevant brand to the barrel racing community, and to the cutting edge business principles it is bring to the table for barrel racers. We will be "Creating Exclusive Opportunities for Barrel Racers".
Although there is a good segment of men, this industry, especially online, is very heavily populated by women and youth girls. (88% plus)
We will want to avoid all the cliché horse industry logos i.e.: boots, spurs, hats, etc.
Unfortunately, I do not have a clear vision in mind for this logo. I have attached a concept that might spur on some thoughts. The logo attached is simple enough and may be the direction to go.
I will promptly answer any questions and give feed back quickly so that it does not waste anyone's time.
However, I am looking for a little spark of ingenuity and creativeness. We are starting with a blank slate and I am hoping that one of you can see a logo that would work well in this atmosphere.
Here are things I do like: Clean and crisp logo. It needs to have the look and feel as though it is a true professional logo so no cartoonish renderings. The colors will need to be bright and lively b/c the site will mostly be on a white back ground. There is also something to be said about simplicity. The logo will be used in many promotional functions and heavy in print so simplicity is good. The site will be functional, and relevant but will have ease of use.
MyNBHA - (the tag is) Exclusive Opportunities for Barrel Racers.
In the attached file you will see the association logo at the top and the mock up of the "mynbha" logo in the body.
This whole slide was a very quick mock up.