How Mybottomline started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Helping businesses understand drivers of BOTTOMLINE growth. Specialising in INSURANCE & REINSURANCE.
Business is Finance practice with services like bookkeeping, management accounting.
Favorite colour: blue.This is a suggestion. I would love to see other creative ideas too.
Business takes financial numbers like profit and loss and makes them meaningful to management. We analyse company's bottomlines that what drives their profits.
Typically a company Profit and loss shows the income and expenses on top and the profit figure at the bottom. The profit is separated from the numbers above by 2 horizontal lines. This could be used as a design element.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
These are logos I love
- Brain Touch by Vikasis on Main winners page
- iwork logo
- ilife logo (basically love all the apple logos)
- something quirky yet professional
- Logo icon should tell about the business itself for eg the Y! for Yahoo or the Bird for twitter.
I would also like all letters to be in small caps. also my in one colour (less bold) and bottomline in one colour (this is the key word). the double lines will come under bottom line.
also i like concept of a button logo. so mybottomline one word. and a button logo before. button logo to be self explanatory. for eg show how random numbers become one meaning ful number at the end eg through a beaker. i dont know, just ideas.
also no arrows to show profits. its way toooooo obvious and tacky. i want something subtle and refined.