How Zack Wheeler started their logo design journey
Just some basic guidelines for the creation and the rest are up to you! Colors, twists, blurs - what ever you think fits the description. This is your chance to create and show your skills! Need something that will be consistent on business cards, website and marketing materials including business cards.
What inspires you and how do you envision the design for your business?
The target audience for this company is 30-50 year old professionals and families. I want something that presents itself as elegant and professional. The company will diversify to many types of occasions, weddings, modeling, family events and possibly corporate/business functions. With that in mind I do not want to over commit to any type of a color scheme that may be overly wedding orientated. Maybe something on the conservative/old world/modern colors or formats. You show me.
I would like to start by using 2 different fonts. MW (uppercase) in a Bickham Script Pro font (or something similar/custom) and the word photography (lowercase) in a Zapfino font (or something similar). MW should be taller than photography by 25-40%. File should be delivered in vector format - photoshop or AI.
Neon Colors. Cartoon characters. Flowers or wedding bells.