This is my second competition for this logo. I initially started at a much lower award level and received a lot of logos that might have looked pretty but did not communicate the business effectively. I am reposting this competition at platinum level and inviting any designers from the previous competition that seemed to be on the right track.
The logo needs to communicate a number of different ideas:
Movers: this word signifies movement - the company is nimble and agile and brings things to market quickly.
Shapers: this word signifies elegant solutions - the company shapes online marketing programs to suit your needs and your budget.
I do not what an icon MS or M&S because it does not add anything to the communication.
The logo also needs to communicate the fact that we are an online marketing agency - ie/ it needs to look digital (or at the very least something belonging in the digital age).
I have attached a few images that I've ripped on the net that I think communicate the idea of online marketing. It could be interesting to develop an icon approach that could be used through communication (ie not just in the logo).
With regard to colour - my preference is for strong colours and probably more than one colour. It seems to me that multiple vivid colours is associated with the online world. One thing I definitely want to avoid is a logo that looks like it could be a law firm or an old fashioned advertising agency.
In my mind I feel there are two potential ways to go with this logo:
1/ Create a logo that is focused on the words Movers and Shapers. Use font and colour to make these words look and feel agile, elegant and digital.
2/ Add iconic imagery to reinforce the fact that the business is an online agency. Any imagery added would ideally add a theme that could be carried through all collateral material.
Please note - I have given an optional strap line "Online marketing for small business". The reason I have made this optional is because if the logo itself strongly communicates the fact that this is an online agency then I don't think we need the strap line - which could keep things cleaner.
PLEASE NOTE: I am engaging in the contest style approach in the hope of finding one or two designers that I can work with on an ongoing basis, to continue developing my own branding, but also to create design and websites for my clients. Please let me know if this is something that is of interest to you.