We sell cool products that make the lives of travelers and digital nomads easier and more fun. We believe life is short and the world is vast and beautiful - so escape your cubicle and go see it. Live with adventure and freedom. Dare to be bold, and live your dreams, and act today. Our products are high quality and very carefully perfectly designed to meet the needs of someone who just loves traveling.
They cover many types of products, so the logo should look great on the website, or on the side of a travel mug, an ultralight sleeping bag, a travel kettle, a passport wallet, a travel hammock, a compass, a travel sheet, a sun hat or a lightweight camping rucksack.
The logo should look cool in an urban setting, as well as an outdoor setting. It's not only for camping-style travel. It's also for city travelers (digital nomads who stay in one exotic city).
We want to capture the feeling of standing on top of a beautiful mountain in Nepal with good friends and shouting at the top of your lungs 'FREEDOM!!!' Or feeling the same thing on an island, or in the marketplace of an exotic new city.
Adventure, freedom, boldness, comfort.
Perhaps the logo could have a mountain theme, since it uses the word Mount. Like a mystical 'Mount Nomad.'
Our target audience is young men and women who love to travel, who seek adventure and freedom. It will have a slightly more masculine feel, but also appeal to women. So ideally, it should look great on a travel rucksack, or sling bag, or camping hammock (slightly more masculine things) but still look great on the side of a travel kettle or a silk travel sheet (slightly more feminine things)